The road — and how far you go.
Start free. Climb as far as serves you. You only pay to cross into real capability — and the one thing nobody can sell you off a shelf, judgment, comes by application.
Get in. It costs nothing.
Two free on-ramps: one gets you to your very first message, the other gives you the whole foundation. No payment to begin — and no payment to learn how to think about this. Membership is free: your account is a locker that holds every kit you buy, ready to download or clone — there's no app to rent, and more of the shop opens up as you climb.
The First Chat
One page and a copy-paste template that takes you from "I've never used this"to your first real conversation. The whole point: prove it isn't scary, in five minutes.
Start here →The Foundation
The thinking before the doing: how to start, how to stay in control, how to not over-rely on it, and how to figure out what you actually want from AI. The mindset the whole ladder is built on.
Get the foundation →Cross into real capability.
Each one crosses you into a new level — and you climb only as far as you want. Most people never need past the first. Driving the car is free; learning to make it work for you is what you buy.
The Operator Kit
The Builder Kit
The Engineer Repo
Buy the next thing worth building.
Standalone, advanced build-kits you grab when you want them — not a path, a shelf that keeps growing. Every kit is yours to build and own: a template, a self-updating starter that keeps it current, and the playbook. No "use it" version — everything is build-it-yourself.
Voice-Clone Kit
Second-Brain Kit
Industry Kits
The thing you can't buy off a shelf.
Everything above is capability — how much of the car you can work. This is judgment— where to point it, whether to, and what's coming. A person who can build anything but aims it at the wrong problem is worse off than a driver with great judgment. It's the one thing nobody self-serves, at any level — so it's priced by conversation, not off a page.
Consulting
Hourly. A second brain on a specific decision — what to build, whether to, and where the landmines are buried. For when you need one sharp answer, not a standing relationship.
AI Advisory Board
A standing seat at your table — three tiers, set by weekly commitment.Ongoing direction on where to point AI across your business, and the read on what's coming before it arrives.
Speaking
Keynotes and workshops — the track-practice moment that started all of this, scaled to a stage. Often the front door to everything else.
Kit prices are launch figures — founding members lock their rate, and they rise as people say yes without flinching. Judgment and speaking are priced by application on purpose: those are relationships, not products. Buttons are placeholders — wire to Stripe / your booking link.